Who We Are
Collective Wisdom was built on a simple conviction: Malaysian organisations deserve access to senior-level expertise that is grounded in practice, not just theory.
How we came together
CWH Advisory Sdn. Bhd. — trading as Collective Wisdom — was incorporated in Malaysia under the Companies Act 2016 and registered with the Companies Commission of Malaysia (SSM). We are an approved HRD Corp Training Provider.
The firm was founded by three senior practitioners whose combined experience spans multinational corporations, financial services, marketing communications, and digital transformation. Having spent careers inside large organisations across ASEAN, our founders identified a consistent gap: training and advisory services that look polished on paper but lack the real-world grounding that organisations actually need to move forward.
Collective Wisdom was established to fill that gap — bringing MNC-calibre rigour and genuine implementation capability to Malaysian businesses, with the agility and personal accountability that only a founder-led firm can offer.
“We work alongside organisations as implementation partners — bringing structured thinking, senior-level execution, and measurable outcomes to every engagement.”
Directors & Key Personnel
Every engagement is personally led by our co-founding directors.
Ho Chieh Peng (CP)
Training & Digital Advisory Lead
Credentials
- ✓Project Management Professional (PMP) certified
- ✓Certified Airtable Builder & Admin
- ✓HRD Corp accredited trainer
Expertise
AI adoption · Digital tools · Marketing operations · Project management · Business process improvement
Experience Highlights
- →Over 15 years across MNC and SME environments in marketing, operations, and digital transformation
- →Former social media operations lead for The Coca-Cola Company across 11 markets (ASEAN & South Pacific)
- →Programme oversight for web application projects with MNC agency VML
William Wong
Marketing Communications & AI Advisory Lead
Credentials
- ✓AI Singapore certified — AI4I Literacy in AI and AI Project Lifecycle (May 2025)
Expertise
Brand strategy · Marketing procurement · Social media · AI adoption
Experience Highlights
- →Over 13 years with The Coca-Cola Company — former Director, Social Craft & Emerging Platforms for ASEAN & South Pacific Operating Unit
- →Former Regional Procurement Director (MY/SG/CB/VN/MM) with deep cross-market operational exposure
- →Former Strategic Procurement Marketing lead at DiGi Telecommunications
- →Former Brand Director at Young & Rubicam (Y&R) and DDB — agency-side brand strategy
Wilson Chen
Financial Advisory & Business Management Lead
Credentials
- ✓Certified Financial Planner (CFP) since 2015 — over 15 years in financial services
- ✓HRD Corp accredited trainer
Expertise
Financial planning · Wealth management · Business advisory · Marketing communications
Experience Highlights
- →Early career at J. Walter Thompson and Saatchi & Saatchi — Account Director for Shell, Ford Motor Corporation, and Procter & Gamble
- →Regional exposure in Vietnam — led market entry and brand launch initiatives for Anchor Beer
- →Founded independent financial planning practice in 2010, advising on wealth diversification and generational planning
Strategic Advisor Network
Our advisor network extends our capabilities across specialist domains.
Advisors bring experience from: The Coca-Cola Company · PwC · Omnicom Group · IYUNO Media
How we think about our work
We are not a conventional training house. We believe the best learning happens when content is anchored in real-world practice — delivered by people who are still actively doing the work, not just teaching it.
We combine the rigour of MNC-trained professionals with the agility and personal accountability that only a focused, founder-led firm can offer. We do not subcontract client relationships. Every engagement is personally owned by a Collective Wisdom director from scoping to delivery.
Our measure of success is not completion certificates — it is whether participants can apply what they have learned and whether organisations see measurable change.